Experience
Passion
Results
Our partners consist exclusively of seasoned experts, each bringing extensive real-world experience and direct partner involvement to every client engagement.
Our partners understand that every business journey involves critical inflection points—moments of significant change that shape your company's future. Our seasoned team provides hands-on guidance, strategic insight, and direct partner involvement to expertly navigate these pivotal stages, drawing from their extensive, diverse backgrounds and capabilities.
We combine the strategic insight of our experienced leaders with a robust network of industry experts to deliver tailored solutions for our clients.
Our Partners
Adam Miron
Co-founder & Chief Advisor
Adam specializes in Founder Advisory, offering deeply personal, one-on-one guidance that combines elite business acumen with empathetic leadership support. His advisory approach integrates strategic planning, leadership development, and personal support, ensuring founders can navigate complex challenges with clarity and confidence.
With 3 successful exits, including co-founding a unicorn, Adam has demonstrated his ability to drive substantial growth and navigate businesses through critical transitions. His practical insights are enriched by his MBA and his ongoing MSc studies in Organizational Psychology, providing founders with a uniquely informed perspective on leadership, team dynamics, and organizational strategy.
Recognized for his commitment to fostering entrepreneurial success, Adam was appointed Entrepreneur in Residence at Thompson Rivers University, Western Canada's largest business school, in 2019. There, he actively collaborates with faculty, students, and local entrepreneurs to enhance leadership skills, strategic thinking, and business growth.
Adam co-founded HEXO Corp, an award-winning consumer packaged goods cannabis company, skillfully guiding it through complex regulatory landscapes to achieve a valuation exceeding $3 billion within six years. He also co-created iPolitics, a pioneering digital media outlet focused on Canadian politics, successfully facilitating its acquisition by Torstar in 2018.
In recognition of his significant contributions to business and entrepreneurial communities, Adam received an honorary doctorate in 2022. He is also the bestselling author of the multi-award-winning book, "Billion Dollar Startup."
Matt Pierce
Co-founder & President
With more than two decades’ of international experience, Matt Pierce knows exactly what it takes to guide organizations through successful strategic transformations.
With an MBA from Duke University and a BA from the University of Toronto, Matt combines a proven track record of driving growth with deep expertise in spearheading innovative ventures.
He has extensive experience in creating new market opportunities through technology and service commercialization and inorganically via strategic mergers and acquisitions.
Having worked across 16 industries—from financial services and media to technology and energy—Matt brings a wealth of experience, allowing him to offer expert advice and practical solutions.
His achievements speak for themselves: increasing revenue by 95% and while simultaneously boosting gross margins by 16% in 18 months at Niteo Partners, transforming NEC’s product-distribution operation into a $500M customer-centric solutions business, and building Canada’s second-ever regulated digital asset custodian, later sold for $10M. Matt’s hands-on experience in scaling and transforming businesses serves as a direct asset to his clients.
With a unique blend of innovation and pragmatism, Matt adapts his approach to each engagement, relentlessly focused on enhancing client performance, guiding them through complex challenges, and ensuring they reach their strategic goals.
Danay is a global CFO, COO, and Growth Strategist, specializing in scaling operations, financial transformations, and operational excellence for companies navigating critical inflection points such as scaling after funding, preventing downturns, and managing rapid growth. With over 15 years of executive experience spanning Asia, the Middle East, and North America, Danay brings a uniquely global perspective to help founders strategically think and grow internationally.
Throughout his career, Danay has held senior leadership roles at prominent institutions, including CFO positions at Commercial Bank International in Dubai and the Abu Dhabi Securities Exchange, where he successfully led significant operational transformations and financial turnarounds. His extensive experience includes driving financial strategy, optimizing operations, implementing robust financial systems, and integrating advanced technologies such as AI to enhance performance.
Danay’s proven track record includes substantial achievements such as reducing operating expenses by 22% without sacrificing service quality, saving $46 million annually through innovative service models, and significantly increasing market capitalization within short timeframes. His deep expertise in operational restructuring, financial planning, and international market expansion uniquely positions him to guide businesses effectively through complex growth phases.
At Founded Partners, Danay leverages his extensive international experience and deep operational expertise to deliver practical, strategic solutions tailored to each company's specific challenges, helping founders achieve sustainable growth and operational excellence globally.
Danay Lea
Martin is a seasoned executive specializing in Capital Advisory and M&A expertise, dedicated to guiding companies through critical financial inflection points. With over two decades of extensive experience in financial analysis, risk management, and strategic leadership, Martin provides comprehensive, hands-on support for businesses at every stage of their lifecycle.
His impressive background includes roles as Chief Operating Officer at BMO Trust, where he managed a $65 billion portfolio and expanded the company's private banking services internationally. He also served as Director of Compliance at GMAC/Residential Capital Corporation, playing a pivotal role in regulatory compliance, risk management, and strategic divestitures.
Martin's entrepreneurial journey includes successfully founding and managing Spearhead Brewing Company, transforming it into a renowned Canadian craft beer destination. This direct entrepreneurial experience informs his practical approach and deep understanding of the challenges founders face.
Currently, Martin leverages his strategic advisory expertise through various roles, including Liparus Capital Partners, where he supports visionary startups and established companies with strategic planning, detailed business modeling, and securing critical funding. His direct involvement ensures companies are expertly prepared for capital raises, mergers, acquisitions, and successful exits.
At Founded Partners, Martin provides founders with seasoned strategic advice and direct support through the complexities of capital markets, ensuring alignment of business strategies with financial objectives. His extensive experience and commitment to innovation and excellence make him an invaluable asset for founders aiming for sustainable growth and successful financial transitions.
Martin Villeneuve
Courtney specializes in Wealth Structuring and Succession Planning, providing essential guidance for founders and business owners aiming to grow, preserve, and effectively transition their wealth. With over 25 years of senior leadership and relationship management experience at Canada's largest financial institutions, Courtney brings extensive expertise in family office solutions, corporate governance, and strategic financial planning.
In his previous roles, including as a private banker and regional vice president for very high net-worth individuals, Courtney advised prominent business owners on sophisticated wealth management strategies encompassing ownership structures, family governance, tax minimization, and strategic philanthropic initiatives.
Courtney now operates his own consulting firm dedicated to helping business owners navigate the complexities of ownership, especially in sectors like agriculture, construction, and service industries. His proactive approach helps founders structure personal shareholdings through holding companies, family trusts, and strategic financial frameworks, crucial during funding rounds, IPO preparations, or business exits.
Courtney’s commitment extends beyond advisory, actively participating in implementing solutions alongside clients, providing hands-on support to ensure sustainable success. His deep community involvement, including roles supporting the Ottawa Hospital Foundation and coaching numerous sports teams, highlights his dedication to impactful leadership and community enrichment.
