Build the content engine

Who this is for

Founder led lower-middle market companies with 5 to 50 million in annual revenue that want steady inbound.

The quick answer

Pick three core topics that match your offers. Publish one helpful piece each week and repurpose it into a newsletter and two social posts. Tie every page to a clear call to action and track meetings and sourced pipeline, not vanity metrics.

The method in seven steps

Choose topic pillars
Map three topics to high value problems your ICP faces.
Build an editorial calendar
Twelve week plan with titles, target questions, and the call to action.
Create with a template
Intro, quick answer, steps, example, pitfalls, and checklist.
Repurpose
Turn each piece into a newsletter, short social posts, and a sales enablement clip.
Add calls to action
Offer a checklist, a calculator, or a short review call.
Measure real outcomes
Track meetings and pipeline sourced by content.
Improve with feedback
Review what sales uses in calls and double down on those pieces.

Example

Publishing weekly around pricing, cash, and delivery created leads that closed faster because the content matched sales conversations.

Pitfalls and fixes

Random topics. Stay on your pillars.
Walls of text. Use clear sections and examples.
Measuring likes. Track meetings and pipeline.

Checklist

Three topic pillars
Twelve week calendar
Reusable template
Repurpose plan and calls to action
Sourced pipeline tracking