Design the right home page

Who this is for

Founder led lower-middle market companies with 5 to 50 million in annual revenue.

The quick answer

Place a clear promise above the fold, three proof points, two key offers, short case notes with numbers, and one primary call to action. Keep it fast and simple on mobile.

The method in five steps

Hero that answers who and why
Your value proposition, the buyer you serve, and the main outcome in numbers.
Three proof blocks
Time saved, risk removed, or margin created with real figures.
Two clear offers
Guide users to the two most important actions. Include starting prices when possible.
Short case notes
Problem, action, and result. Two to three lines each.
Clean performance
Fast load, simple forms, and mobile first layout.

Example

A revised home page that led with the promise and a numeric proof lifted time on page and form fill rate.

Pitfalls and fixes

Jargon heavy hero. Use plain words.
Too many options. Keep the path tight.
Slow pages. Compress images and remove heavy scripts.

Checklist

Clear promise and buyer named
Three numeric proofs
Two offers with calls to action
Case notes near the fold
Page speed checked