Search plan for founders

Who this is for

Founder led lower-middle market companies with 5 to 50 million in annual revenue that want steady organic traffic tied to real buyer intent.

The quick answer

List ten questions your buyers ask and write a page to answer each one. Keep titles clear. Link related pages. Earn links with a useful tool or a short case study. Measure meetings and sourced pipeline rather than clicks alone.

The method in seven steps

Harvest real questions
Pull questions from sales calls, chat logs, proposals, and support tickets. Group them by theme.
Write working titles
Use plain language that mirrors the question. Example. How to reduce inventory write offs.
Draft pages that answer in plain words
Start with a two line answer. Add steps, an example with numbers, and a checklist. End with a call to action that fits the topic.
Build internal links
From each page link to two sibling pages and back to the category hub. Add one cross link to a related guide in another section.
Create one simple tool or calculator
A savings estimator or a checklist download earns links and shares.
Publish a clean page
Fast load on mobile. Descriptive title tag and meta description. H1 that matches the title.
Measure outcomes that matter
Track entrances, time on page, calls to action clicked, meetings booked, and sourced pipeline. Improve pages that pull buyers in.

Example

A distributor wrote pages for ten high intent questions such as how to choose the right maintenance plan. They linked each page to a calculator and to case notes. Organic entrances and meeting requests increased with no ad spend.

Pitfalls and fixes

Writing for algorithms not people. Use buyer language from real calls.
Walls of text. Use short sections, steps, and examples.
No calls to action. Add a relevant next step on every page.
Publishing and forgetting. Review top pages each quarter and refresh proof.

Checklist

Ten buyer questions chosen and grouped
Clear titles and matching H1s
Pages with steps, example, and checklist
Internal links and one cross link per page
One useful tool or calculator live
Calls to action and measurement in place