Watch the right analytics

Who this is for

Founder led lower-middle market companies with 5 to 50 million in annual revenue that want simple web reporting tied to pipeline.

The quick answer

Watch unique visitors, top landing pages, conversion on calls to action, and form fill to meeting rate. Improve the pages that pull buyers in and remove distractions on those pages.

The method in six steps

Set a simple weekly view
Visitors, entrances by page, call to action conversion, and form to meeting rate.
Find pages that pull buyers
Look for high entrance and high conversion. Protect the path on those pages.
Fix pages with traffic but low conversion
Tighten the headline, add proof, and test a clearer call to action.
Review search terms and sources
See what brings buyers and double down on those topics.
Tie to pipeline
Attribute meetings and revenue to landing pages where possible.
Share a short note
Each week share what moved and what you will change.

Example

A firm found two guides that drove most meetings. They focused on these pages and added stronger calls to action. Meetings increased without new traffic.

Pitfalls and fixes

Tracking everything. Use a small set that ties to pipeline.
A call to action that is not obvious. Use one clear button and one offer.
Not measuring the handoff. Track form to meeting rate.

Checklist

Weekly view set
Pages grouped by performance
Clear plan to improve weak pages
Attribution connected to pipeline